Why Businesses Need a Remote Graphic Designer in 2023 & Beyond
- July 13, 2023
- 9 min read
- By Sabeeha Banu
TABLE OF CONTENTS
User experience is at the forefront of the digital age. Graphic design today needs to go beyond the basics to influence a larger spectrum of experiences. Having a dedicated graphic designer ensures that the business has a cohesive look and a strong presence.
However, hiring the right graphic designers is becoming taxing as 54% of graphic designers leave their jobs frequently. As a result, businesses of all sizes now need remote graphic designers more than ever.
5 Graphic Design Trends That Will Dominate 2023 & Beyond
The post-pandemic chaos has expedited rapid changes in graphic design. Interesting videos disrupt sluggish streams. Web 3.0 developments showcase the modern user's appetite for eye-catching visual experiences. Moreover, increasingly Internet-connected lives have made visuals matter more than ever.
So, what is in the store for graphic design?
Expressive Typography
It should come as no surprise that words have evolved to become more pictorial in today's visually focused world. In 2023, Expressive Typography will become the most essential part of graphic design. Designers use expressive typography to give each letter more personality and to communicate their message. Moreover, readily available tools like Glyphs, make it easier to design a font to fit your brand requirements.
Expressive Typography reinforces the meanings of the text and conveys brand messages subtly. Businesses can use Expressive Typography with a unique message on posters, website homepages, and more to effectively convey their brand message.
3D Graphics
3D graphics are becoming prominent and swiftly garnering favor in the design world due to their many applications. They give brands a modern and futuristic look. A skilled graphic designer combines depth, shadows, textures and outlines to convey innovation and modernity. In 2023, through 3D models, animations, or virtual reality, designers will utilize abstract 3D elements to create eye-catching and engaging designs.
Additionally, graphic designers will use three-dimensional, immersive, and virtual reality to explore the metaverse.
AI Design
The increasing use of algorithmic and generative design is evident in how artificial intelligence revolutionizes graphic design. With advancing technology, designers can create things that would be challenging to make by hand. Whether through generative design tools or AI to optimize and improve existing designs, expect to see more artificially augmented or manufactured designs in 2023.
Riso Print
Riso Print will return to graphic design by offering a unique aesthetic. Businesses can benefit from rough, organic textures and vibrant hues of Riso Print to add originality and character. When replicating the stencils, soy-based inks give risograph printing its distinctive, organic appearance. Bold, vivid colors and rough textures set Riso Print designs apart. 2023 will see an increase in the use of risograph effects in graphic design through print or digital media.
Holographic Surrealism
Holographic surrealism aims to create an ethereal, futuristic mood. The use of iridescent colors, holographic patterns, and neon lights define this science fiction and technology-inspired fashion trend. In 2023, holographic elements will create striking, alluring, and futuristic designs. Holographic vibes will likely be a big trend in 2023, whether as holographic elements in packaging, digital graphic, or branding.
What is a Virtual Graphic Designer & What They Do?
A remote graphic designer is a creative individual with extensive training and experience in design. They provide high-level creative and technical assistance and can take on all the tasks of an in-house graphic designer.
Here are the tasks a graphic design virtual assistant can undertake for you, freeing you up to focus on your core:
Brochures
A skilled remote designer will turn your ideas into an eye-catching design to make your brochure stand out. They will also be able to help with the layout and ensure that all the information is easy to read and understand. A graphic designer can also ensure that your brochure is print–ready, which will save you time and money.
Billboards
The best billboard designs are creative and attention-grabbing. Business messages vary depending on the billboard advertisement’s placement. People at a traffic signal have more time to view a billboard than those driving fast by. An online graphic designer should consider the complexity of the marketing message and the audience when designing.
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Business Cards
Business cards make a good impression on potential customers. In the Internet age, business cards have been converted to digital format. They can be on product slips, box inserts, and other brand collateral, among many other things.
Infographics
A graphic design virtual assistant with experience creating infographics for your niche can aid in boosting sales, traffic, and brand recognition. They are skilled at designing infographics in an attractive and simple manner that makes the design easy to understand and adds value to the reader.
Website Design
A great website can enable businesses to stand out from the crowd. Skilled virtual assistants help businesses to create professional and aesthetically pleasing websites. Remote graphic designers create great websites that will help reach the target audience.
Flyers
When designing flyers, a graphic designer can be of great assistance. They can be a terrific source of ideas and inspiration in creating a bespoke design that meets business requirements. They may also assist in making sure that the flyers look effective and professional.
Is It Worth It to Hire a Remote Graphic Designer?
Businesses are often in a dilemma whether it is worthwhile to hire a remote graphic designer. A virtual assistant (VA) might be a fantastic alternative if you have a project that needs graphic design but doesn't have the funds to engage a full-time designer. Hiring a graphic designer VA also helps businesses avoid errors. Having a skilled professional assess your creatives before they go live can help you avoid costly mistakes that could hamper your business.
Here are the perks of opting virtual assistant graphic design services:
Remote Graphic Designers are Visual Storytellers
When a company employs a remote graphic designer, they are not merely engaging someone to produce attractive graphics. They are going to employ a visual communicator. You may create and implement a visual identity for your brand with the aid of a graphic design virtual assistant. They could aid in the generation of ideas for you. Although it takes time, brainstorming design ideas is crucial if you want to produce high-caliber designs. Businesses can realize their ideas with the aid of a design VA.
Remote Graphic Designers are Time-Savers
Businesses often waste a lot of time trying to handle everything. However, if you delegate some of the work to a virtual assistant for graphic design, you may focus on the tasks that are critical to you. A skilled graphic design virtual assistant (VA) can handle everything, so you don't have to. They can manage everything, from locating photos to creating social media postings. As a result, you'll have more time to focus on other tasks, like meeting with clients and developing company strategy.
Remote Graphic Designers are Economical
Hiring a full-time designer might not be possible if you have a limited budget. The best approach to get the designs you need is to hire a graphic design VA. You pay for the time you use because VAs typically bill by the hour. You're also getting a lot for your money because a graphic design VA is skilled in marketing and other business-related areas, such as social media. With an online graphic designer, you can get the high-quality designs you need without shelling big bucks.
Remote Graphic Designers Build Your Brand
Virtual graphic designers maintain a recognizable brand image by creating a visual identity that is memorable and easily recognizable to customers. Keeping a consistent brand image is essential to developing a solid brand reputation. As a result of growing customer confidence, consumers are more likely to select your brand over competitors. Hire a virtual assistant to contribute original designs to enhance your brand's appearance.
How to Hire a Remote Graphic Designer
Also Read: Is a Remote Assistant Worth the Investment?
Hiring a remote graphic designer can be a tedious task. From many virtual graphic design jobs, it becomes to screen the right candidate. Here are some tips on how to find and hire the best freelance graphic designer for your needs.
Research
When a business looks to hire a freelance graphic designer, it’s crucial to do their research and ensure they are hiring someone who is skilled and has experience. There are a few ways to do this:
- Check out work portfolios
- Read customer testimonials
- Interact with the graphic designer
Allocate Budget
Before businesses start looking for a virtual graphic designer, know how much they are likely to spend on the project. Once they know their budget, they can narrow their search to designers to fit within the price range.
Define the Project Scope
Before looking for a designer, it's crucial to establish the project's scope. It entails having a specific vision for the design and knowledge of any deadlines or other requirements. You will find it easier to identify a graphic designer who is a suitable fit for the position if you outline the project's needs in advance.
Conduct a Test Run
Give the remote graphic designers a sample project once you shortlist the potential candidates. Businesses can see how remote graphic designers work and decide if they can fulfill your expectations.
Document Everything
Before beginning any project, it is critical to document everything in writing to avoid misunderstandings later. It encompasses:
- Scope of the design project
- Graphic design deadlines
- Payment terms
Keep Lines of Communication Open
It's critical to communicate with your designer often to ensure everyone is on the same page during the project.
- Give feedback on designs
- Ask questions
Hire a Remote Graphic Designer Today
It is tiresome to hire, monitor, communicate and track a remote graphic designer. Enter, Office Beacon that offers vetted graphic designers who are available around the clock and create bespoke designs. They offer:
- Global infrastructure and customer support
- Latest design software and technology
- Worry-free enterprise software licensing
Office Beacon’s virtual graphic designers designs:
- Banners
- Billboards
- Brochures
- Business Forms
- Catalogs
- Embroidery Digitizing
- Flyers
- Infographics
- Prepress Art
- Signage
- And more
Hiring an Office Beacon Graphic Designer Gives:
- Access to full-time or part-time designers without the overhead costs
- Premium and fully licensed design tools
- Seamless communication
Conclusion
Virtual graphic design plays a significant role in businesses. However, creating great designs requires time, effort, and resources. To this end, a remote graphic designer can help. They exhibit many abilities and solutions that can reduce stress, costs, and time commitment. Hire a remote graphic designer with experience, evaluating their portfolio, and communication skills. Office Beacon offers fully managed and committed graphic design virtual assistants to ensure you receive the complete creative help that your company requires.